In the event hosted by Turkcell, MMA Turkey shared the latest information regarding the MMA Forum Istanbul to be held in November, seasonal operations, and the committee plans.
The opening and vote of thanks statements were made by Neslihan Ucar Cadirci, Turkcell Mobile Marketing Director, and Kerem Kapanci, MMA Turkey Country Manager. Afterwards, the event continued with the speech by Firat Ertem, MMA Turkey President. Firat Ertem, in his speech, stated they would share the outcomes of the research made by the Research Committee and three different business partners on 14th-15th November at MMA Istanbul Forum. Stating there would be valued international speakers such as Ashutosh Srivastava from Mindshare, Frank Cooper from PepsiCo at the Mobile Marketing Forum held at Four Seasons Hotel Bosphorus, Firat Erdem reported that significant brands and operators from Turkey such as Unilever, Ford, Teknosa would take place among the speakers as well.Moreover, he shared the striking figures from the report of MMA Whitepaper Mobile’s Share of the Mix; adding that the detailed report can be viewed at: http://www.mmaglobal.com
Following the meeting, the members carried on their sectoral talks at VIP Cafe terrace through the live music and a cocktail party.
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